“I Don’t Fear My Maize Will Rot Anymore — I Have a Buyer”

How PRO Seed’s demonstration farms are reshaping one farmer’s approach to commercial agriculture Farmer: Rodah Justin TabanLocation: Kuanga, Maridi County, Western Equatoria State, South SudanFocus: Farmer training, improved planting practices and commercial maize farmingIntervention: PRO Seed Ltd. demonstration farms and maize value-chain programme “We just planted for food, whatever little we get. There was nothing […]

Hiring for Weather, Not Just Certificates: The Manager Building PRO Seed’s Culture

By Alan ClementCommunications Officer, PRO Seed Ltd. Feature Friday | The People Behind PRO Seed A company is built not only in its fields, offices or production facilities, but also through the people who make its daily operations possible. Behind every hectare planted, tonne harvested, bag sold and product processed is a person whose commitment, […]

Beyond the Sale: Serving Farmers and Growing the Business

By Alan ClementCommunications Officer, PRO Seed Ltd. Feature Friday | The People Behind PRO Seed A sale is usually measured at the counter—a receipt printed, money exchanged, a bag of seed handed over. But in agriculture, that transaction is not the end of the story. It is barely the prologue. When a farmer walks into […]