Hiring for Weather, Not Just Certificates: The Manager Building PRO Seed’s Culture

By Alan ClementCommunications Officer, PRO Seed Ltd. Feature Friday | The People Behind PRO Seed A company is built not only in its fields, offices or production facilities, but also through the people who make its daily operations possible. Behind every hectare planted, tonne harvested, bag sold and product processed is a person whose commitment, […]

Beyond the Sale: Serving Farmers and Growing the Business

By Alan ClementCommunications Officer, PRO Seed Ltd. Feature Friday | The People Behind PRO Seed A sale is usually measured at the counter—a receipt printed, money exchanged, a bag of seed handed over. But in agriculture, that transaction is not the end of the story. It is barely the prologue. When a farmer walks into […]